Music industry gets boost with ‘People’s Hero Initiative’

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Hero Lager, a product of International Breweries Plc, has launched ‘The People’s Hero Initiative’ to support creatives on their journey to relevance. ‘The People’s Hero Initiative’, which is an offshoot of the brand’s Uru Dia Campaign, ‘seeks to recognise and reward the worth within its consumers, and is expected to give fast-rising artistes the much-needed


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source https://punchng.com/music-industry-gets-boost-with-peoples-hero-initiative/

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